I'm paraphrasing Douglas Adams with this blog title, but it's roughly what he said about the process of writing. He wasn't, by all accounts, a natural author. He liked deadlines though, apparently he liked the wooshing noise they made as they went past.

Today I feel I am channeling my inner Douglas. I've been working on getting a lot of our messaging sorted and I've been getting a lot of help on this, hat tip to the fantastic team at The Lucid Way, but at the end of the day, a lot of this ends up on my desk and I've got to work through it.

PowerPoint and MarComs don't come particularly naturally to me. It's trite to use the phrase "I'm a people person" but the reality is, I much prefer telling our story than I do trying to write it down. Especially if we get to have that conversation over a coffee or, ideally, a more adult beverage... however, the reality is, the stuff needs to get down on paper/PPT and we need to get it out there. So, here I sit writing a Blog Post rather than staring at the monitor until my eyeballs do, indeed, start bleeding.

It's not enough that I've 3-4 hot prospects waiting to see the stuff, it's not enough that we're getting real traction and have, albeit a small number, of people trying to give us cash - it's still hard to nail everything down into an easy form...

So, this last week I've also been indulging in any other number of necessary, horrible, but in my eyes preferable CEO type activities. I've had a bunch of new conversations, I've set up countless interesting meetings, we've sorted out the next quarter of dev activities, I've sorted out the insane admin over-head that WA impose on small business, I've ALMOST tidied the office... and still... sitting there, like the overdue library book, are the 3 presentations I owe people...

*sigh*

I'd better get back to them. I see a glass of wine in my future...