More evidence this week of the link between a strong social engagement strategy and device use. In the Business Insider they've some interesting data points on the impact of social on mobile use patterns.
- Users of social media mobile apps spend an average of 9 hours a month (about 18 minutes daily) on the services, according to recent Nielsen data from March 2013. That monthly time-spend climbed by about 13% in eight months.
- By comparison, desktop and laptop PC users of social media spend about 6 to 7 hours a month on social networks. That time-spend hasn’t budged for about two years.
- Finally, users spend a little over 1 hour a month visiting social media sites on the mobile Web (HTML5 pages in their mobile browser, rather than stand-alone “native apps” written specifically for Android and iOS phones).
Making sure you have a clear and focused mobile strategy is paramount and the Viafo Services Gateway ensures that you maximize this way to engage with your clients.