More evidence this week of the link between a strong social engagement strategy and device use. In the Business Insider they've some interesting data points on the impact of social on mobile use patterns.

Users of social media mobile apps spend an average of 9 hours a month (about 18 minutes daily) on the services, according to recent Nielsen data from March 2013. That monthly time-spend climbed by about 13% in eight months.
By comparison, desktop and laptop PC users of social media spend about 6 to 7 hours a month on social networks. That time-spend hasn’t budged for about two years.
Finally, users spend a little over 1 hour a month visiting social media sites on the mobile Web (HTML5 pages in their mobile browser, rather than stand-alone “native apps” written specifically for Android and iOS phones).

Making sure you have a clear and focused mobile strategy is paramount and the Viafo Services Gateway ensures that you maximize this way to engage with your clients.