Forbes has an excellent piece on SoMoLo and the importance of this to retailers. Naturally we're in full agreement, but would extend that to all types of information and content that people want to get out to their customers.
Viafo's Service Gateway's core functionality is to make it easy and cost effective to integrate Social Mobile and Location services into your existing mobile apps, but we're starting to look at wider use cases than that, as the solution we just delivered for Classic Accessories up here in the Pacific Northwest shows.
In that project, we've used our gateway and technology not just to deliver SoMoLo content direct to people when they go shopping, but we also integrated into their BazaarVoice CRM system and also provided a complete, hosted solution for delivering HTML5 micro-apps for any smartphone.
The future is going to be about giving customers and consumers all the information they need, in an interactive and viral way straight to their phone or mobile device!
Drop us a line if you're interested in learning more or having a demo of our technology for retailers.