So, this is going to be an interesting one. While it's back in it's home of the last decade, Barcelona, they've moved to a new location, so the first day is going to be even more confusing than usual.
But what to expect?
Well, in some respects, from a purely mobile perspective, CES this year was, to put it bluntly, a bit poor. Very few interesting devices on display and no real phone announcements. The consensus was that the phone companies with the exception of Apple were keeping their powder dry. Apple being a special case who don't bother to do things with the rest of the industry.
The definite feeling I'm getting from the preparation work we've been doing is that the industry has really evolved in the decade I've been attending. For my early Mobile World Congress events (back when it had just become 3GSM) the focus was very much on the handsets - form factor, color screens, cameras and the like and data speed. This year, I think I can comfortably say is all about the apps.
From our perspective we'll be showing 3 new things to the public and over the course of the next few days, we'll be posting more details.
Just contact me if you want to meet up next week and see you all in Barcelona!